revelshine wines
Revelshine had established a strong identity rooted in the outdoors, but there was an opportunity to broaden its reach. I led the repositioning to evolve Revelshine into a lifestyle wine, one that felt as natural around the dinner table, at a backyard gathering, or on a weekend getaway as it did after a day outside. A refreshed visual and verbal direction preserved the brand’s adventurous spirit while making it more approachable, versatile, and connected to everyday moments.
My Role: Brand Strategy · Positioning · Messaging · Creative Direction
The Result: Over a three-month repositioning, evolved Revelshine beyond its outdoor roots into a more distinctive and scalable lifestyle brand, opening the door to broader audiences and richer, year-round storytelling.
