Larissa Fransen
@larissa.fransen | larissa.e.fransen@gmail | 503.888.4040 | in/larissa-fransen
SUMMARY
Brand and creative leader with 10+ years of experience building community-driven brands across wine, hospitality, and lifestyle. I approach marketing with a focus on connection and experience; creating work that is thoughtful, intentional, and designed to resonate. Experienced in shaping brand voice, leading creative, and bringing ideas to life across content, campaigns, and real-world experiences.
EXPERIENCE
Director of Marketing + Creative | Revelshine Wines | September 2024 - August 2025 | Napa, CA (Previous Title: Director of Social + Content)
• Creative Direction: guided visual + narrative direction across content, campaigns, brand assets
• Rebrand Leadership: refined brand positioning, visual identity, voice
• Marketing Strategy: mapped out omnichannel plans for retail + DTC
• Project Management: Coordinate timelines, deliverables, and cross-functional teams including influencer + brand partners
• Campaign Development: full scope seasonal + evergreen campaigns
Head of Content | Gather | February 2024 - May 2024 | Seattle, WA
Contract Position to Establish Content Marketing Best Practices
• Updated brand DNA + customer persona decks.
• Elevated brand aesthetic across all social media channels.
• Developed content marketing strategy.
• Established + populated content library.
• Provided creative direction for templates to support ongoing content creation.
• Set up project management system + organized workflows for written, static and video content production.
Director of Marketing | Verve Wine | June 2022 - June 2023 | New York, NY
• Developed and implemented all strategic and creative direction across three major markets with brick + mortar locations: NY, SF, CHI as well as online retail and maintain initiatives for The Grand Tour – Verve’s national wine club.
• Lead a team of creatives through weekly check in's, Air Table + Asana workflows and project management, overseeing ongoing marketing campaigns and content creation, managing the production of all content.
• Management of all social media channels, with an audience growth of 35% and reach by 115%, resulting in an increase in website traffic, store activations, and brand awareness.
• Increased wine club conversion by 72% through content overhaul and strategic positioning throughout Holiday 2022.
Digital + Content Marketer | Union Wine Company | July 2020 – June 2022 | Tualatin, OR
• Created engaging visual and written multi-channel content for five wine brands under the Union Wine Co umbrella.
• Grew and managed influencer and national brand partnerships for cross platform promotion, brand visibility, and social media activations.
• Prepared and photographed food and wine pairings for website, email marketing, and brand partnership campaigns.
• Implemented social media strategy into multiple brand accounts.
• Provided creative direction for product + lifestyle photography for social media, website, and integrated marketing campaigns.
Social Media + Content Marketing Manager | Territory Run Co | April 2019 – January 2022 | Portland, OR
• Managed social media channels resulting in a 20% growth in audience and 85% growth in reach.
• Created visual and written content for social media, email marketing, website, and the blog.
• Built and managed multiple brand ambassador and freelance photographer teams.
• Sourced photographers and provided creative direction for photo shoots while staying under budget.
• Discovered and engaged outdoor industry influencers for brand visibility and on-going strategic partnerships.
• Led community events and brand activations
Director + Co-Founder | ELK Collective | April 2011 - March 2017 | Portland, OR
• Co-founded and ran an award-winning Interior Design Firm specializing in hospitality projects, with a holistic design approach that included brand identity development and custom furniture + lighting design.
• Doubled profits in two years and consistently grew client base.
• Responsible for all facets of the design process: strategic planning, concept development, design development, construction documentation, procurement, and construction management + administration as well as business management, accounting, payroll, and social + content marketing.
• Select Clients Include: Provenance Hotels, Breakside Brewing, CENTRL Office, Wyndham Hotels + Resorts, Uncorked Studios, The Multnomah Whiskey Library
INDEPENDENT VENTURES
Founder | Open Invite Co | July 2025 – March 2026 | Boulder, CO
• Created an independent creative shop focusing on building thoughtful content for lifestyle, hospitality, wine and cpg brands.
Co-Founder | The Haystack Haus | October 2018 - Present | Cannon Beach, OR
• Created a successful boutique vacation rental property from an initial concept, resulting in 100% available nights booked within the first 3 months of opening.
• Designed the interior of the cabin, tapping into a market in need of well-designed lodging options.
• Curates the complete guest experience from check-in to check-out, including concierge services.
• Responsible for all facets of business planning and operations, FP&A, strategy, contracting, marketing, content creation, social media, and PR. Additionally: logistical planning, local short-term policies, taxes, permits, and code compliance.
• The Haystack Haus has been featured in Dwell, Condé Nast and Business Insider as well as multiple influencer blogs.
EARLIER ROLES
Senior Interior Designer | WCI
Interior Designer | Herman Miller
Interior Designer | Baysinger Partners Architecture
EDUCATION
Level 2 Award in Wine - Wine + Spirits Education Trust (WSET) • Portland, OR
Bachelor of Science Interior Design - The Art Institutes • Portland, OR
HIGHLIGHTED SKILLS
Brand Strategy & Storytelling + Creative Direction + Content Strategy & Multi-Channel Execution + Project Management + Community Building & Brand Activation + Copywriting & Voice Development + Visual Identity & Brand Systems + Social Media Management + Trend Analysis