Larissa Fransen
@larissa.fransen | larissa.e.fransen@gmail | 503.888.4040 | in/larissa-fransen
SUMMARY
Brand and creative leader with 10+ years of experience across wine, hospitality, and lifestyle. I build brands by focusing on how they show up in the real world and how they integrate into people’s lives.
My work spans brand strategy, creative direction, and integrated campaigns across digital, social, partnerships, and physical spaces. I lead cross-functional teams, shape brand platforms, and bring ideas to life from concept through execution.
EXPERIENCE
Director of Marketing + Creative | Revelshine Wines | September 2024 - September 2025 | Napa, CA (Previous Title: Director of Social + Content)
• Led end-to-end brand strategy and creative direction across all channels, shaping a cohesive brand platform spanning retail, DTC, social, and partnerships
• Directed integrated campaigns across digital, social, influencer, and IRL activations to drive awareness, engagement, and conversion
• Oversaw brand repositioning, refining voice, visual identity, and messaging to better connect with a modern, wellness-focused audience
• Built and managed cross-functional workflows across creative, marketing, and external partners to deliver campaigns with speed and consistency
• Managed and mentored creative collaborators and partners
Head of Content | Gather | February 2024 - May 2024 | Seattle, WA
• Brought in to define and operationalize content strategy, brand voice, and creative systems during a key growth phase
• Rebuilt brand foundation, including customer personas, messaging, and visual direction across channels
• Developed and launched a scalable content ecosystem, including templates, workflows, and asset libraries
• Implemented structured production systems to enable efficient, cross-channel content creation (social, video, editorial)
Director of Marketing | Verve Wine | June 2022 - June 2023 | New York, NY
• Owned brand and marketing strategy across multi-market retail (NY, SF, CHI) and e-commerce
• Led integrated campaigns across social, email, partnerships, and in-store activations, driving a 35% audience increase and 115% growth in reach
• Increased wine club conversion by 72% through strategic repositioning, content overhaul, and lifecycle marketing improvements
• Built and led a team of creatives and marketers, establishing systems across Asana and Airtable to streamline execution and scale output
• Developed partnerships and cultural activations to expand brand visibility and deepen community engagement
Digital + Content Marketing Specialist | Union Wine Company | July 2020 – June 2022 | Tualatin, OR
• Created engaging visual and written multi-channel content for five wine brands under the Union Wine Co umbrella
• Grew and managed influencer and national brand partnerships for cross-platform promotion, brand visibility, and social media activations
• Prepared and photographed food and wine pairings for website, email marketing, and brand partnership campaigns
• Implemented social media strategy across multiple brand accounts
• Provided creative direction for product and lifestyle photography for social media, website, and integrated marketing campaigns
Social Media + Content Marketing Manager | Territory Run Co | April 2019 – January 2022 | Portland, OR
• Managed social media channels resulting in a 20% growth in audience and 85% growth in reach
• Created visual and written content for social media, email marketing, website, and blog
• Built and managed multiple brand ambassador and freelance photographer teams
• Produced photo shoots while staying under budget
• Discovered and engaged outdoor industry influencers for brand visibility and ongoing strategic partnerships
• Led community events and brand activations
Director + Co-Founder | ELK Collective | April 2011 - March 2017 | Portland, OR
• Co-founded and ran an award-winning Interior Design Firm specializing in hospitality projects, with a holistic design approach that included brand identity development and custom furniture and lighting design.
• Responsible for all facets of the design process: strategic planning, concept development, design development, construction documentation, FF&E, procurement, and construction management and administration, as well as business management, accounting, payroll, and social and content marketing.
INDEPENDENT VENTURES
Founder | Open Invite Co | July 2025 – March 2026 | Boulder, CO
• An independent creative shop focusing on building thoughtful content for lifestyle, hospitality, wine and cpg brands.
Co-Founder | The Haystack Haus | October 2018 - Present | Cannon Beach, OR
• Created a successful boutique vacation rental property from an initial concept, resulting in 100% available nights booked within the first three months of opening.
• Designed the interior of the cabin, tapping into a market in need of well-designed lodging options.
• Curated the complete guest experience from check-in to check-out, including concierge services.
• Responsible for all facets of business planning and operations: FP&A, strategy, contracting, marketing, content creation, social media, and PR. Additionally managed logistical planning, local short-term policies, taxes, permits, and code compliance.
• The Haystack Haus has been featured in Dwell, Condé Nast, and Business Insider, as well as multiple influencer blogs.
Creator | Your Next Bottle | December 2021 – Present | Boulder, CO
• A food and wine pairing blog with a goal to make pairings fun and accessible.
EARLIER ROLES
Senior Interior Designer | WCI
Interior Designer | Herman Miller
Interior Designer | Baysinger Partners Architecture
EDUCATION
Level 2 Award in Wine - Wine + Spirits Education Trust (WSET) • Portland, OR
Bachelor of Science Interior Design - The Art Institutes • Portland, OR
HIGHLIGHTED SKILLS
Brand Strategy & Storytelling • Creative Direction • Integrated Campaign Development • Go-to-Market Strategy • Cross-Functional Leadership • Content Strategy & Execution • Partnerships & Brand Activations • Project Management