verve wine x chef kevin o’connor
To make holiday entertaining feel more approachable, I developed a campaign featuring Chef Kevin O’Connor of Hulu’s Chefs vs. Wild. Instead of a traditional holiday setting, we created a relaxed beachside cookout centered on gathering, great food, and memorable bottles—bringing a fresh, unexpected perspective to seasonal entertaining while staying true to Verve Wine’s inviting point of view.
My Role: Campaign Strategy · Creative Direction · Content Development · Integrated Marketing
The Result: Exceeded quarterly sales goals while introducing Verve Wine to a new audience through an approachable take on holiday entertaining.
