territory run co.
I led social media and content strategy for Territory Run Co., creating authentic storytelling that celebrated the people, places, and experiences at the heart of trail running. Through partnerships with athletes, photographers, brands, ambassadors, and community events, I helped grow an engaged audience, expand brand reach, and strengthen customer loyalty while reinforcing Territory Run's position as a leading voice in the trail running industry.
My Role: Community Strategy · Ambassador Management · Content Strategy · Creative Production
The Result: Cultivated a larger, more engaged community across social channels, supporting consistent sales growth and creating opportunities for partnerships with national wellness and outdoor brands.
