union wine co
I created and organized an integrated content system for five brands across the Union Wine Company portfolio: Underwood, Kings Ridge, Alchemist, Christopher Michael, and Amity Vineyards. Working across all five brands simultaneously, I produced visual and written content, building a robust library of evergreen photography, video, copy, and campaign assets that supported year-round storytelling across consumer, trade, and retail touchpoints.
The work also supported high-profile collaborations with the National Park Foundation, The Nature Conservancy, The Roots Fund, and artist Lisa Congdon to life, while giving each brand room to maintain its own distinct voice within a connected and scalable creative ecosystem.
My Role: Content Strategy · Editorial Planning · Creative Production · Multi-Brand Management
The Result: Created a more consistent and efficient approach to content, supporting five distinct brand identities, year-round campaigns, and cross-channel marketing.
