your next bottle
Your Next Bottle was created to make discovering wine feel more approachable, personal, and fun. I shaped the creative direction across brand storytelling, visual identity, photography, and digital content, building a cohesive world that balanced wine expertise with an inviting, editorial point of view. The result was a distinctive creative platform designed to spark curiosity, simplify discovery, and help more people find a bottle they love.
My Role: Creative Direction · Editorial Voice · Visual Storytelling · Content Development
The Result: Combined concept development, copywriting, and photography to create a distinctive editorial voice and visual identity that earned organic shares from featured wineries and expanded the platform’s reach.
