the grand tour by verve wine
The Grand Tour, Verve Wine’s membership program, needed renewed momentum and a clearer reason to join. I led a full refresh designed to make the program more relevant, compelling, and visible, refining the audience and positioning while introducing a new visual direction and cohesive customer experience across email, social, digital, and in-store touchpoints.
My Role: Marketing Strategy · Creative Direction · Campaign Leadership · Cross-Functional Direction
The Result: Turned a seasonal campaign into a high-performing wine club acquisition moment, driving a 72% increase in membership conversion.
